CEO Message
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09.30.24
If You Can’t Measure It, You Can’t Improve
It’s what tells you what you need to know about your customers’ needs and expectations so you can serve them better. It’s what drives customers to choose you over other contractors. It’s what helps you track callbacks so you can minimize their impact … or lead conversion rates so you know how much time and money you put into making a sale. It’s what helps associations like PHCC identify and …
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07.31.24
Brand Ambassadors, Making an Impact
We live in a world today impacted by influencers. Whether knowingly or subliminally, we are inspired and motivated by authors, entrepreneurs, celebrities, professional athletes, and well-known brands. Sure, many of them have cracked the code on how to share branded content on social media with their audience; the more traditional ones have mastered some intangible factors: Connection. …
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04.03.24
Bringing out the Best in People
Open communication. Emotional intelligence. Workplace Culture. We keep hearing these buzzwords as areas that we – as leaders – should place more focus. But how do they really translate? When it comes to action, what should we really be doing to build and maintain a welcoming and successful organization? Since I came onboard as PHCC’s chief executive officer, the folks here at PHCC—National have …
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12.12.23
Let’s Skate to Where the Puck Is Going to Be
It’s a given – societal clout shifts from those who are older to those who are younger. Tomorrow inevitably belongs to the young … in terms of purchase power, cultural change, and business success. Ever since PHCC was founded 140 years ago, we have witnessed the beauty of that shift … the next generation learning from the one before it, business owners getting their children involved in the …
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10.09.23
The Same Old Moves Won’t Cut It Anymore
Remember the early days of your business? You (and maybe a few key employees) did a bit of everything … meeting with clients, juggling projects, ordering materials, managing workers. It was a game like checkers, played quickly with mostly interchangeable pieces. But as organizations grow in volume and complexity – especially in our industry, with new technology, new regulations, and new needs …
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07.11.23
What’s The Purpose?
When everything is as loud as everything else, nothing stands out. Why do we do what we do? What are our intentions? How does our next decision really improve the lives of our members, our employees, our customers? How does it better our organizations? As I’m working with PHCC staff to steer decisions for our association and as you’re making decisions for your business, we really need to ask …
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