CEO Message

  • 10.21.25

    CEO Message, Cindy Sheridan - Plumbing-Heating-Cooling Contractors Association, leadership, advocacy

    This Is PHCC: The Power of Collaboration

    One thing has become increasingly clear over the past year: when our members come together, amazing things happen. In an industry that’s constantly evolving – with economic challenges, regulatory shifts, workforce shortages, and supply chain pressures – no contractor should feel like they have to go it alone. Fortunately, if you’re part of PHCC, you’re part of something bigger. And that’s where …

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  • 07.31.25

    CEO Message, Cindy Sheridan - Plumbing-Heating-Cooling Contractors Association, leadership, advocacy

    Advocacy Demystified

    When PHCC members are asked what they value most from their membership, industry representation consistently rises to the top. They know that PHCC is their voice – fighting for their businesses on everything from energy policy to workforce development. But here’s the truth: our advocacy only works with your help. No one tells your story better than you, our member contractors. Whether it’s …

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  • 04.08.25

    CEO Message, Cindy Sheridan - Plumbing-Heating-Cooling Contractors Association, leadership, advocacy

    From the Top, Down

    As business leaders, we’ve all faced those unsettling moments … when you realize you’ve been targeted by a phishing scam or when your inbox is flooded with suspicious emails. I know firsthand that I often need to remind our staff here at PHCC—National to be cautious of emails that appear to come from my own address.

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  • 01.16.25

    CEO Message, Cindy Sheridan - Plumbing-Heating-Cooling Contractors Association, leadership, advocacy

    Think Bigger

    "Leadership is like going to the gym. It’s easy to status quo your way through." Leave it to a Navy commander to compare effective leadership to a physical workout, but Mary Kelly – who also is a best-selling author and was a keynoter at PHCC’s CONNECT conference in October – knows that, in today’s fast-paced environment, if you’re not actively improving and thinking bigger, you’re inadvertently …

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  • 09.30.24

    CEO Message, Cindy Sheridan - Plumbing-Heating-Cooling Contractors Association, leadership, advocacy

    If You Can’t Measure It, You Can’t Improve

    It’s what tells you what you need to know about your customers’ needs and expectations so you can serve them better. It’s what drives customers to choose you over other contractors. It’s what helps you track callbacks so you can minimize their impact … or lead conversion rates so you know how much time and money you put into making a sale. It’s what helps associations like PHCC identify and …

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  • 07.31.24

    CEO Message, Cindy Sheridan - Plumbing-Heating-Cooling Contractors Association, leadership, advocacy

    Brand Ambassadors, Making an Impact

    We live in a world today impacted by influencers. Whether knowingly or subliminally, we are inspired and motivated by authors, entrepreneurs, celebrities, professional athletes, and well-known brands. Sure, many of them have cracked the code on how to share branded content on social media with their audience; the more traditional ones have mastered some intangible factors: Connection. …

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  • 04.03.24

    CEO Message, Cindy Sheridan - Plumbing-Heating-Cooling Contractors Association, leadership, advocacy

    Bringing out the Best in People

    Open communication. Emotional intelligence. Workplace Culture. We keep hearing these buzzwords as areas that we – as leaders – should place more focus. But how do they really translate? When it comes to action, what should we really be doing to build and maintain a welcoming and successful organization? Since I came onboard as PHCC’s chief executive officer, the folks here at PHCC—National have …

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  • 07.11.23

    CEO Message, Cindy Sheridan - Plumbing-Heating-Cooling Contractors Association, leadership, advocacy

    What’s The Purpose?

    When everything is as loud as everything else, nothing stands out. Why do we do what we do? What are our intentions? How does our next decision really improve the lives of our members, our employees, our customers? How does it better our organizations? As I’m working with PHCC staff to steer decisions for our association and as you’re making decisions for your business, we really need to ask …

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