Three Reasons Your Competitors are Eating Your Lunch on Google… and How to Fight Back
October 23, 2019

“Are potential customers finding me online?” “What can I do to help myself and where do I need to hire a professional to help?” We get it – you get cold calls all the time telling you your “Google listing will be deleted” and it’s hard to tell which warnings are legitimate. Or, perhaps you have great reviews, but you aren’t showing up as high on Google as you think you should be. It’s time for a plain-English explanation of how Google rankings work and the things you can do to improve them yourself (versus hiring outside help). After all, new customers look for you on Google every day. In this 60-minute Webinar, Alain Parcan, Director of Education, Matt Horn, Director of Search Marketing, and Lisa Benezra, Senior Search Consultant, will share three things you need to know about your listings on Google, how reviews impacts your presence online and how you can use SEO to earn the highest placement on Google. You’ll walk away knowing:

1. How leaders in the P-H-C industry optimize their GoogleMyBusiness listing to rank higher in Maps searches. Hint - it's not nearly as easy as it used to be.

2. The importance of reviews, ways to generate them and what they mean for your business every day.

3. The newest SEO strategies that Google considers to be "must-haves" for better organic placement in cities where the maps listings may be out of your reach.

 Presenters:

Matt Horn
Matt Horn is the Director of Search Marketing at Market Hardware. Matt is an SEO expert who is also Google Ads certified and has performed hundreds of Web Marketing evaluations for home service businesses over the past ten years. He takes pride in turning his experience into long-term winning strategies for Market Hardware clients.

Alain Parcan
Alain Parcan is the Director of Marketing at Market Hardware. Alain has worked in the Web Marketing world for more than ten years and has an unbridled passion for educating pet care businesses about Web Marketing. Alain’s Web Marketing workshops have helped hundreds of businesses transition from “old school” marketing strategies to modern-day digital marketing approaches.

Lisa Benezra
Lisa Benezra is one of Market Hardware’s senior-most Search Engine Marketing experts. She oversees the management of over 100 SEO & Paid Search campaigns, taking the time to learn the ins and outs of her clients’ industries before running their campaigns. Her experience in data-driven management and reporting makes her an excellent resource for her clients.

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