- Gain a basic understanding of how your business is valued, and how to maximize that value
- Understand steps to take in preparing your business for sale—even if you haven’t decided on a sale date, or if you even want to sell
- Learn the step-by-step sales process, once you have decided to sell the business
- Know the benefits and strategies of buying out your competitors

Mr. Brian Cohen
Brian is responsible for numerous engagement opportunities at SF&P Advisors- he is also your first point of contact, so please feel free to contact him with any/all of your questions before or after the webinar. Prior to joining SF&P, Brian ran a sales organization with over 100 employees in 4 locations around the country. He has extensive experience in sales and marketing and is an expert at project management and client relations.
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Session Name: The 10-Step Strategy to Profitably Buying and Selling an HVAC Business
Role: Session Leader

Mr. Fred Silberstein
Fred is President of SF&P Advisors and a licensed CPA in the state of Florida. He and his team have closed over 200 transactions valued at over $600M in total. Last year SF&P closed $185M in transactions including the Horizon/Sun Capital deal. Previous to starting SF&P, Fred worked as the M&A Director for Blue Dot Services and an auditor/M&A specialist for Pricewaterhouse Coopers.
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Session Name: The 10-Step Strategy to Profitably Buying and Selling an HVAC Business
Role: Session Leader