PHCCCONNECT2020

 
 

PHCCCONNECT2020 Goes Virtual to Expand Your Vision for Success 

PHCCCONNECT2020 is going virtual! On Sept. 30-Oct. 1, we’re coming to you with a valued-packed online program, full of high-quality education and networking opportunities. With the health and safety of our members and staff top of mind during this current public health crisis, we are excited to safely deliver this highly anticipated event to you in a new innovative, easy-to-use format.

Register now to “Expand Your Vision for Success” with high-caliber keynote speakers, timely and relevant educational sessions and new virtual networking events, with the added benefit of experiencing it all from the comfort of your own office or home.

Highlights Include:
  • Over 20 education sessions
  • Inspirational and informative keynote speakers
  • Live Q&A with select speakers
  • A virtual Product & Technology Showcase
  • Reimagined networking opportunities
  • Access to education session content for 30 days, so you won’t miss a thing!
  • Affordable Experience – No travel & hotel costs, reduced registration rates, so more of your team can attend.
Note: Member and non-member contractor registration includes up to 4 additional staff registrations this year. Additional discounted registration fees are offered for contractors registering more than 5 staff members. If you are registering one person, please use the “Register Individual” button. If you wish to register more than one person with your company, please use the “Register Group” button.

While we can’t wait be together in person this year, we hope to connect with you online. Check back here regularly for updates!

For information about exhibiting, contact magruder@naphcc.org.

For details about participating as a session presenter, contact education@naphcc.org.

EVENT FEES 
Association Manager \ Chapter Volunteer$295
Contractor Member (up to 5 same company)$295
Corporate Partner$295
Contractor Member (6+ same company)$150
Non-Member (6+ same company)$200
Non-Member Contractor (up to 5 same company)$370

Sponsors

  • Sort by date:

Date Forthcoming

PHCC Education Committee Presents: Exit Strategy - What's Your End Game

Whether you are thinking about merging, selling, or passing down your business - how this plays out and how you implement your exit strategy will greatly impact your profit. Join this can't miss session that picks up where CONNECT 2019's highest rated session, Issues Facing 2nd & 3rd Generation Business Owners, leaves off. Hear firsthand lessons learned from experienced owners who have merged, sold, or passed down their business and understand what exit options may be best for you. This session will equip you with practical, real world information to successfully transition you and you business.

Session Type: Business Management

Date Forthcoming

How to Increase Eyeballs and Attention Online From Seconds to Hours

The biggest problem residential service providers face is making the phone ring. Join this session and discover how – by knowing what your perfect customer is looking for – you can create content that they will love (without paying for advertising!). Determine which platform your customers are on, and which works best for you, so that you can get in front of your customers the right way and make your phone ring all the time!

Learning Objectives:
• Learn how to develop compelling content.
• Discover effective online strategies.
• Determine proper distribution channels.

Session Type: Technology

Date Forthcoming

8 Ways to Build Value During an Economic Recovery

Unlocking the value of your business can be tricky. For you to cash out, someone has to want to buy the company you’ve created. During this must-see session, you’ll learn specifics about the eight business drivers that increase the value of your company (and that buyers want most)! Whether you want to sell soon or improve your most valuable asset, enhancing these eight business drivers will provide an immediate and quantifiable return on your investment.

Learning Objectives:
• Clearly understand the eight drivers that increase a company’s value.
• Understand when to sell or when to just improve your company.
• Learn the ROI of implementing business drivers.

Session Type: Business Management

Date Forthcoming

Stay Open for Business: Disaster Preparation & Recovery

Are you prepared for the unexpected? You’ll be one step closer with these steps every business should take to prepare for and react to the unexpected events outside of your control ... – including a pandemic. We’ll cover operations, employees, key contacts, IT resources, finances and other aspects to ensure proper planning is happening every day so that – when disaster strikes – you can quickly recover and resume servicing your customers as quickly as possible.

Learning Objectives:
• Learn to plan and prepare for unexpected events.
• Identify the key stakeholders in developing a plan and where they fit in.
• Understand the value of a risk management plan.

Session Type: Operations

Date Forthcoming

Build a Flow of Customers with These 3 Marketing Levers

Attention, business owners! Tune in here to improve your company and move past those revenue plateaus that seem to occur at certain points in business growth. We know that effective management in our industry is key as contractors face common concerns for developing a sustainable management infrastructure and consistent business practices. Leave here with tactics for developing core competencies such as visionary leadership, key partnership development, budget and sales forecasting, team building, and innovation.

Learning Objectives:
• Develop a 2020 SEO plan that will keep your business at the top of Page One and will drive more new reviews for your business.
• Learn to use those “Web Ads” that follow you around on the different news, weather and sports sites you visit. It’s called “Display Ad Retargeting” and converts the prospects that visit your site but don’t contact you right away.
• Learn simple strategies to optimize Google Local Service Ads. (If you’re not sure what this is, your attendance is a must!)

Session Type: Sales/Marketing

Date Forthcoming

How to Talk With People When You Don't Like Talking With People

Technicians love to fix things ... and they are amazing with their craft. Often, though, they focus on developing their fix-it skills over their social skills because talking with people can be uncomfortable. Social skills, just like “fix-it” skills, are learned, honed and mastered. Discover the top three systems and processes that will take your techs’ social skills to the next level. Then watch them become more comfortable in their conversations, confident in asking good questions, and engaged in serving your customers!

Learning Objectives:
• Learn the top two system skills and processes to build social skills.
• Become more confident in communicating with customers.
• Understand the importance of good technician/customer communication.

Session Type: Educational/Training

Date Forthcoming

Survive and Thrive in Times of Crises: Where We Are Now

Pick your crisis: COVID, employment, economic, societal or political? The last several months have seen a march of challenges to normal operations for everyone. In this session, Kirk Alter will continue the PHCC Educational Foundation’s popular Survive and Thrive series. We will examine the current environment for contractors and how they are being affected now. New guidelines from OSHA, exclusions from insurers, inconsistent safety measures from general contractors and other subs on the jobsite, and owners who don’t want to pay for any change to the original plan ... we’ll identify these issues and more as the first step in charting our path through the current challenges of running a successful business.

Learning Objectives:
• Get a snapshot of the current environment for contractors in relation to COVID-19 and other factors.
• Understand how to prioritize your response so you are focusing on the issues that matter most.
• Learn what actions must be taken immediately to reduce company risk and protect profitability.

Session Type: Regulations

Date Forthcoming

Keys to a Successful Business Exit

Like every business owner, someday you’ll exit your business. Most owners prefer a smooth transfer of ownership in a way that involves family or key employees, but – despite this wish – the majority of businesses are sold to outsiders. Come and explore the obstacles standing in the way of you achieving your exit objectives ... and identify the important steps necessary to overcoming those obstacles.

Learning Objectives:
• Identify the steps to overcome the obstacles to a successful exit from your business.
• Learn how to use incentive compensation as golden handcuffs to retain key employees through a business ownership transition.
• Understand what your business is worth to the different types of successors.

Session Type: Operations

Date Forthcoming

Field Process Playbook: 6 Winning Plays

Taking your company to the next level requires a repeatable and profitable field process. Huddle up with us as we share six proven winning plays and help you develop an action plan to implement them in your business. As you’ll discover, following these methods will help you drive a consistent customer experience and increase profitability on every service call.

Learning Objectives:
• Gain options on how to increase average ticket sales.
• Discover proven techniques to sell more Service Agreements.
• Learn how to develop an action plan.

Session Type: Business Management

Date Forthcoming

Leading Through the Rain

Learn how Sunshine Plumbing, Heating & Air made the Inc. 5000 list the same year a bad hire and a cyber crime almost cost them their company! This popular presenter is back to give you step-by-step instructions on how to protect your company and do a full business turnaround in under 12 months.

Learning Objectives:
• Understand the different types of cyber crimes and how to prevent them.
• Learn how to provide powerful leadership through adversity and overcoming disaster.
• Discover how to develop a step-by-step action plan and checklist for a business turnaround.

Session Type: Business Management

Date Forthcoming

Legislative and Regulatory Landscape in a Time of Uncertainty

The COVID-19 pandemic has changed the political landscape and substantially increased the stakes for this year’s presidential election. What does this mean for PHCC’s policy priorities? Join PHCC’s government relations team for an exclusive outlook and commentary on the p-h-c industry’s legislative and regulatory future. For those who insist on being “in the know,” this is a must-attend event!

Learning Objectives:
• Understand PHCC’s policy priorities.
• Learn about the legislative and regulatory future of the p-h-c industry.
• Discover how COVID-19 has impacted the political landscape.

Session Type: Regulations

Date Forthcoming

Leadership Isn’t Magic

Evolve into the leader you need to be to get the results you desire. With a passion for training and developing people, this well-respected business coach will teach you how to define your leadership approach, identify characteristics of your ideal team, arrange top priorities in your role, and recognize how your leadership style resonates with those around you. Her mantra: empower, motivate, and get out of the way!

Learning Objectives:
• Understand the “why” behind evolving your leadership approach.
• Promote top priorities in a leadership role today.
• Learn how to adapt your leadership style.

Session Type: Leadership

Date Forthcoming

52 Weeks of Budget Planning

Tired of operating without a financial plan? Managing your business using a carefully planned budget limits the need to react, giving you much more time to proactively grow your business. You can’t afford to miss this insightful session on making the budgeting process manageable.

Learning Objectives:
• Identify the daily and weekly processes necessary for developing an annual budget.
• Relate KPIs to the measurements of budgetary success.
• Enlist tried-and-true budget development practices to help establish annual best practices and consistency.

Session Type: Business Management

Date Forthcoming

2020: What Sold, What Didn’t, and How Did the Supply Chain Manage Unprecedented Uncertainty?

With COVID-19, social unrest, election year hysteria, economic fluctuations, and constant new challenges in foreign manufacturing, this has been an unprecedented year, particularly for HVACR and plumbing channels. Join us as this industry leader takes a closer look at major market segments and dissects what happened (and what didn’t) ... and what our market and supply chain will look like moving forward. Discover how to work with wholesalers and distributors to mitigate delays in order processing and delivery. Explore the challenges wholesale distributors face as they try to better serve the contractor community ... and leverage this opportunity to provide feedback on how the supply chain could work even better!

Learning Objectives:
• Understand the recent impacts on HVACR.
• Learn how to mitigate delays in the order process and delivery.
• Understand how wholesale distributors are working to serve their contractor communities.

Session Type: Business Management

Date Forthcoming

Why Heat Pump Water Heaters Make Sense

Heat Pump Water Heaters are changing how we heat water and are creating the first-ever proactive replacement model for water heater replacements. They define high efficiency and pay for themselves without direct greenhouse gas emissions, earning 3-5 HERS points. Join in and discover how they work and where they can be used. Come get heat pumped up!

Learning Objectives:
• Understand the impact of market changes.
• Learn how heat pump water heaters work.
• Gain a proactive sales approach by educating your customers.

Session Type: Product

Date Forthcoming

Closing the Loop: Move from CPL to CPA

Knowledge is power ... which is why this session will address the importance of moving past knowing what your cost per lead (CPL) is to understanding what your marketing cost per acquisition (CPA) is so that you can make educated business decisions. Join us ... and discover not only how to track this but how to properly collaborate with your marketing agency to fine-tune your marketing campaigns and boost your results!

Learning Objectives:
• Understand how to move from cost per lead to cost per acquisition.
• Learn how to track your intake process effectively.
• Ensure your marketing campaigns are performing to meet your business goals.

Session Type: Sales/Marketing

Date Forthcoming

Don’t Kill Your Golden Goose: Protect & Perpetuate Your Business

Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of this valuable session you will know how to protect 100% of your assets from lawsuits, save thousands of dollars each year in taxes, and avoid probate and eliminate all estate taxes. It takes a lifetime to accumulate your assets; take the time to protect them!

Learning Objectives:
• Learn how to structure your business for lawsuit protection and prevention.
• Create a successful estate and business succession plan.
• Learn how to minimize taxes.

Session Type: Business Management

Date Forthcoming

Survive and Thrive in Times of Crises: What’s Next?

The best way to make money in any economy is to help solve other people’s problems. In this session, Kirk Alter will reveal where to look for the opportunities that exist today and where they may be in the next 6 to 12 months. Wondering which customers will have the most work for your company in 2021? The data is out there! With huge numbers of younger workers unemployed, what opportunities can you offer to recruit the very best talent available now? Beyond just surviving the current crises, view this session to learn ways to thrive, even in challenging times.

Learning Objectives:
• Discover what data contractors should be watching in their own companies for clues on future revenue and cash flow.
• Learn how to find and interpret government and research data to identify the best customer prospects going forward.
• Understand how flexibility may help you tap into a new source for employees and greater productivity.

Session Type: Business Management

Date Forthcoming

Why You Can’t Get Your Techs to Embrace Technology

You’d think hard-working field techs would want to capitalize on anything that could make their jobs easier and more efficient ... and get them home faster! Until we transform the way we manage change and technology, though, it doesn’t matter how great that technology is. Hear first-hand from this tradesperson-turned-technology entrepreneur on why technicians resist technology ... and how different it would be if the technologies were created with them in mind.

Learning Objectives:
• Identify management roadblocks and technology design that discourage residential and commercial field service techs from adopting or maximizing field technology.
• Recognize why techs who continue to resist or avoid technology on the job impede their company’s growth.
• Identify new business practices and technology strategies that focus on tech adoption, efficiency and satisfaction that, in turn, lead to more effective techs, enhanced customer service, and increased sales and revenue.

Session Type: Technology

Date Forthcoming

Lead Conversion & Engagement Boot Camp

Looking for ways to boost your lead conversion and sales? Need new ideas to re-engage past clients to increase repeat business? Join us to learn lead response, client engagement, retention, and reputation management best practices to take your business to the next level. Discover how to automate lead follow-up and use texting, calling and other tools to optimize your booking and close rates. You’re sure to leave with actionable and simple strategies that actually boost sales!

Learning Objectives:
• Discover how to increase your lead conversion rates.
• Learn how to maximize client retention.
• Understand how to optimize online review management.

Session Type: Sales/Marketing

Date Forthcoming

Get Excited About Service

What do you really fix in the service and repair business? Having the right mindset about what customers want helps secure a place for you in the market. Passion alone, however, is not enough to excite your team or your customers about your service. During this session, you’ll discover what really drives growth ... knowing the why behind the vision, understanding exactly how employees really think, and communicating a clear distinction between transactions and experiences. The result will be excitement among your internal and external customers!

Learning Objectives:
• Explore the XYZs of service and repair.
• Meet the “on demand” mentality of today’s customers.
• Overcome common challenges in this evolving market.

Session Type: Educational/Training

Date Forthcoming

The Lifeblood of Your Company: SOPs

Get your business to where you want it to be with this powerful list of SOP systems and – better yet – how to implement them! You’ll quickly discover why this business consultant was named “2019 New Coach of the Year” ... he’ll have you working on your business with his systems for empowering employees, preventing overtime, improving call center procedures and so much more. Bonus: If you stopped doing business today, how much money do you have? Discover what Chad Murray calls the NUT Report!

Learning Objectives:
• Gain control by way of systems.
• Learn to hire better.
• Free up time for management (and yourself)!

Session Type: Business Management

September 30th, 2020 | 9:00am - 10:00am

Resilient Leadership: Prepare Today - Prevail Tomorrow

From global and domestic terrorist threats to natural disasters, we face new risks to our individual, community and economic security each day. And while no one can predict what’s around the corner, we can prepare. Lt. Gen. Honoré believes that strong leadership, guided by clarity of purpose and practical tactics, are the keys to overcoming adversities by being better prepared and more resilient. In this presentation, Gen. Honoré connects his 37 years of decorated military leadership—including the crucial role in managing New Orleans’ relief efforts post Hurricane Katrina. He uses the natural disasters and man-made tragedies dominating global headlines to reveal critical strategies. In the process, he transforms individuals and helps organizations prepare, react, and rebound effectively, so they can move forward with success.

Session Type: Keynote

October 1st, 2020 | 10:45am - 11:45am

The November Elections and Beyond: Analysis and Predictions

Nathan Gonzales offers audiences an incredibly detailed, highly-nuanced analysis of the current condition of electoral politics, covering presidential politics and the House, Senate, and gubernatorial campaigns. He has covered Washington for 15 years, and takes a non-partisan approach to election forecasting. Gonzales’ aim is to describe what is happening on the ground in order to project the results, and he uses entertaining and easy-to-understand stories and analogies to enliven his analysis. His recall of facts and figures is incredible, and he is natural, energetic, and engaging on stage. Each election cycle, he interviews nearly all the candidates personally, and using poll numbers, economic data, historical information, trends, demographics, and more, he analyzes the current environment and shares what you need to know about the races you didn’t even know about. Nathan Gonzales is a must-see analyst for those looking to genuinely understand upcoming elections.

Session Type: Keynote
Nathan Gonzales

Nathan Gonzales is the editor and publisher of Inside Elections with Nathan L. Gonzales, which provides non-partisan analysis of campaigns for Senate, House, governor and president. He was an editor, analyst, and writer for The Rothenberg Political Report for more than 13 years before taking over the company in 2015. He offers audiences some of the most detailed electoral forecasting in the business. He can regularly be seen on CNN discussing the latest in politics, and the New York Times, the Washington Post, the Wall Street Journal, and USA Today have all sought him out for his expertise. On Election Night 2016, Nathan was an on-air analyst for Newshour on PBS after working as an off-air consultant for ABC News on their Election Night Decision Desk for 14 years.

  • Session Name: The November Elections and Beyond: Analysis and Predictions
    Role:   Keynote
Lt. General L. Honore', USA (Ret.)

LTG Russel L. Honoré helps organizations develop a culture of preparedness and creates the mindset of problem-solving, take-charge leaders in the age of COVID-19. An American hero who helped a New Orleans recover from catastrophe, he now shares candid and colorful leadership views how government resources, the private sector and we as individuals can work together to overcome the challenges brought on by the coronavirus pandemic. As the commander of Joint Task Force Katrina, LTG Honoré became known as the “Category 5 Gen.” for his striking leadership style in coordinating military relief efforts in post-hurricane New Orleans. He is a decorated 37-year army veteran and global authority on leadership. When Hurricanes such as Harvey, Irma, and Maria approach, news networks like CNN, Fox, MSNBC, and CBS consider him their go-to expert on emergency and disaster preparedness, as well as crisis management.LTG Honoré’s uses his experience managing natural and man-made conflicts to help companies and organizations bubuild a culture of preparedness. On stage, his disciplined leadership and colorful, patriotic storytelling shine. In our country’s new normal, Gen. Honoré provides audiences impactful takeaways as change and unpredictability are constants, and resilience is mandatory. He is the author of three books, including his most recent, Don't Get Stuck on Stupid!

  • Session Name: Resilient Leadership: Prepare Today - Prevail Tomorrow
    Role:   Keynote
Kirk Alter

Kirk Alter is an associate professor in Purdue University’s Dept. of Building Construction Management, president of Fast Management, Inc., a member of the PHCC Educational Foundation’s Board of Governors and director for its management courses. He worked his way up from an apprentice to business owner, which brings a uniquely well-rounded perspective to his training sessions. Alter is a LEED-accredited professional, a Fulbright Scholar and has taught management and sustainable construction practices to audiences across the United States, Europe and around the world.

  • Session Name: Survive and Thrive in Times of Crises: Where We Are Now
    Role:   Session Leader
  • Session Name: Survive and Thrive in Times of Crises: What’s Next?
    Role:   Session Leader
Jeremy Cheek

As of November 2019, Jeremy Cheek oversees Federated Insurance’s Risk Management Resource Center, a team of risk management professionals dedicated to working with Federated clients. He has six years of field experience in Risk Management and Loss Control and currently works out of Chicago, Illinois. In addition, Cheek oversees the monthly Risk Management Webinar series for Federated Insurance and presents at the company’s Risk Management Academy in Owatonna, Minnesota.

  • Session Name: Stay Open for Business: Disaster Preparation & Recovery
    Role:   Session Leader
Gregory Chelap, Esq.

Greg Chelap concentrates his legal practice on the representation of middle-market businesses and business owners. He has represented owners of p-h-c, mechanical and environmental companies throughout the United States for more than 20 years, and he has advised on hundreds of p-h-c business ownership transitions. Chelap has extensive experience in advising business owners and their families on matters relating to financial, tax and management strategies for growing, protecting and exiting their businesses. He also serves as outside general counsel to business organizations and trade associations. Education: Pepperdine University, Certificate in Private Capital Markets; Widener University School of Law, J.D., cum laude; Dickinson College, B.A. in Economics.

  • Session Name: Keys to a Successful Business Exit
    Role:   Session Leader
Jeff Crandall

Jeff Crandall is a customer service and sales expert, equipped with the knowledge, tools and technology to help your business succeed. He brings more than 20 years of experience in training and developing top performing customer service representatives and sales teams. He has spent the last five years working with home service contractors, helping them understand the power of options, flat rate and how to get the most out of their businesses. From his time spent in the U.S. Army, Crandall brings a strong work ethic, a team-first attitude, and a commitment to helping home service contractors succeed.

  • Session Name: Field Process Playbook: 6 Winning Plays
    Role:   Session Leader
Laurie C. Crigler
  • Session Name: PHCC Education Committee Presents: Exit Strategy - What's Your End Game
    Role:   Session Leader
Marla DiCarlo

Marla DiCarlo is an accomplished CFO and business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners get their companies ready to sell so that they can find the best buyer and get paid the maximum value. DiCarlo has worked with groups such as Credit Suisse First Boston, ISS Group, Venture West Group and Madison Dearborn Partners. She is an accomplished speaker and has taught classes with her local SBDC and SBA, as well as with various lenders and banking institutions. She is a certified Value Builder Advisor and has helped more than 500 small business owners to grow and scale their businesses.

  • Session Name: 8 Ways to Build Value During an Economic Recovery
    Role:   Session Leader
Beth A Dobkin

With a passion for training and developing people, Beth Dobkin is responsible for creating and presenting programs related to our industry, business development and the customer service experience. She joined PHCC in its Quality Service Contractor segment as a business coach, traveling throughout the country to help business owners meet their goals and follow their dreams. Dobkin resides in California with her husband of 38 years. They have three independent, successful adult children.

  • Session Name: Leadership Isn’t Magic
    Role:   Session Leader
Franc S. Exley

Franc Exley joined Quality Service Contractors in 2019 and serves as the Business Management Coach. He comes to QSC from Aire Serv and Mr. Rooter where he worked since 2001 as a Franchise Consultant, Sales Trainer and Underground Division Instructor teaching training sessions such as Managing Through Your Financials, Key Indicators Within Your Business, Budgeting, Marketing, Day to Day Operations, Underground Sales in Plumbing, Key Manager Training and Sales Training. Previously, Exley was the owner and operator of a local heating and air conditioning business, with locations in Macon and Savannah, Georgia.

  • Session Name: 52 Weeks of Budget Planning
    Role:   Session Leader
Robert Freedenberg, Esq.

Robert Freedenberg concentrates his practice in the areas of estate planning and business planning. With an emphasis on the federal and state tax issues associated with business formation, restructuring and succession planning, Freedenberg assists clients in achieving the goal of minimizing their overall tax burden through business transitions and ongoing operations. He previously served as Deputy Secretary for Taxation with the Pennsylvania Department of Revenue, and he also worked for the Internal Revenue Service in both its Examination Division and the Appeals Division. Education: Villanova University, LL.M. in Taxation; Temple University School of Law, J.D.; Temple University, B.B.A. in Accounting.

  • Session Name: Keys to a Successful Business Exit
    Role:   Session Leader
Susan Frew

As the daughter of a carpenter and wife of a master plumber, Susan Frew is now using her business coaching experience, having coached 17 different trades and 150 companies to propel their family businesses. Frew is a former international GM with AT&T Wireless, business coach with ActionCOACH Business Coaching, instructor for the SBA’s national Emerging Leaders program, and radio host of “Coaching Not Just for Sports” on ESPN Radio in Denver. She is known for growing Sunshine Plumbing, Heating and Air 535% in just one year! After a break to focus on Sunshine’s growth, she is a professional speaker and emcee and travels around the country delivering keynotes and training to trades conventions, helping members to “Go Out on the Skinny Branches.” She is also the author of “The Pufferfish Effect,” helping other small businesses to grow their companies.

  • Session Name: Leading Through the Rain
    Role:   Session Leader
Talbot Gee

Talbot Gee moved to Columbus, Ohio, to join HARDI in 2006 after serving as Executive Director for wholesale distributor trade associations in the security hardware, horticultural supplies, and general aviation industries for five years as part of an association management company based in Philadelphia, Pennsylvania. In his role as HARDI’s CEO, Gee oversees the association’s new and ongoing efforts to increase distributor members’ competitive advantage, and that of their committed supplier partners and customers, in their respective markets. He accomplishes this through proprietary education and professional development, benchmarking and market data analyses, government affairs and advocacy, and the exchange of proven best practices. Gee regularly writes for industry and distribution publications and also represents HARDI’s membership in front of a wide array of audiences speaking on the value of wholesale distribution, government affairs trends and updates, specific issue briefs, and emerging HVACR opportunities.

  • Session Name: 2020: What Sold, What Didn’t, and How Did the Supply Chain Manage Unprecedented Uncertainty?
    Role:   Session Leader
Nathan Hallows

Nathan Hallows has been a strategic part of building, leading and developing companies for more than 15 years and is currently the Business Development Manager at ClientTether. With successful accomplishments throughout his life – from state championships in high school to championships in Junior College and Division II college basketball programs – he grew a passion for helping build and develop winning programs in his career. For the past 15 years, Hallows has been part of developing SAAS programs for the education industry, manufacturing, international business consulting, and building strong, effective sales organizations and processes. He and his wife are both from Utah and have five children. His wife is a stroke survivor, and they have come to appreciate the simple things in life.

  • Session Name: Lead Conversion & Engagement Boot Camp
    Role:   Session Leader
Les Hanks

As a QSC Business Coach, Les Hanks operates with a fervent desire to help people grow, personally and professionally. Traveling throughout the country, he brings an abundance of experience helping business owners better understand their finances, their employees and their customers ... so that everyone wins. Hanks enjoys creating financial tools, service training programs and model action plans for his customers. He lives in Texas with his wife, Christine, and has four children. Becoming a grandpa in 2017 is his crowning lifetime achievement.

  • Session Name: Get Excited About Service
    Role:   Session Leader
Dave Hansen

Nathan Hallows has been a strategic part of building, leading and developing companies for more than 15 years and is currently the Business Development Manager at ClientTether. With successful accomplishments throughout his life – from state championships in high school to championships in Junior College and Division II college basketball programs – he grew a passion for helping build and develop winning programs in his career. For the past 15 years, Hallows has been part of developing SAAS programs for the education industry, manufacturing, international business consulting, and building strong, effective sales organizations and processes. He and his wife are both from Utah and have five children. His wife is a stroke survivor, and they have come to appreciate the simple things in life.

  • Session Name: Lead Conversion & Engagement Boot Camp
    Role:   Session Leader
Gregg Holladay

Gregg Holladay is a Business Development Manager, Specialty Markets, for Bradford White Water Heaters. In his role, Holladay works to educate architects, builders and the p-h-c trade on the benefits of heat pump water heaters, including Bradford White’s own AeroTherm™. Before joining the Bradford White team, he spent 32 years with General Electric, where he introduced GeoSpring™, the first Energy Star electric heat pump water heater, to the U.S. market. With GE’s exit from the heat pump water heater market, its manufacturing assets were acquired by Bradford White and integrated into their own state-of-the-art manufacturing facility in Middleville, Michigan. Now, Bradford White’s engineers and manufacturing experts use these assets to produce the next generation AeroTherm. Gregg lives on his Kentucky farm with Teresa, his wife of 37 years. He holds a Bachelor of Arts degree in Psychology from Bellarmine University in Louisville, Kentucky.

  • Session Name: Why Heat Pump Water Heaters Make Sense
    Role:   Session Leader
Erica Leonor

Erica Leonor is a highly influential Customer Experience Coach and Sales Trainer at Power Selling Pros. She actually considers herself a Master Jedi Trainer because one of her many talents is using “the force” to influence others to create WOW experiences for their customers. She received a B.A. in Anthropology from BYU-Hawaii and has traveled around the world working with and studying different cultures and peoples. Leonor has an extensive background in coaching and training that ranges from customer service to leadership, substance abuse treatment and cultural awareness. She currently serves on the Board of Directors for Women in HVACR and thoroughly enjoys bringing opportunities to and creating awareness for women across the industry.

  • Session Name: How to Talk With People When You Don't Like Talking With People
    Role:   Session Leader
Chad Murray

After serving in the Marine Corps, Chad Murray started a chimney service in Dallas, Texas. Twenty years later, he trained a management team to lead the multi-state chimney company with 50 employees. Stepping away from the day-to-day operations, he coached and consulted them. In 2019, Murray became a business coach and, this year, received the U.S. “Rookie of the Year” Award from the Professional Business Coaches Alliance. In February, he presented two Mastermind roundtables at the National Chimney Expo and already has been invited back to speak again. He still owns a service company and specializes in coaching home services trades.

  • Session Name: The Lifeblood of Your Company: SOPs
    Role:   Session Leader
Larry Oxenham

Larry Oxenham is one of America’s top asset protection experts, having helped thousands of professionals achieve financial peace of mind by teaching them how to properly structure their assets for lawsuit protection and tax reduction. He has authored and co-authored several articles and books on the subject, including The Asset Protection Bible and How to Achieve Financial Peace of Mind through Asset Protection. His career has been credited with helping thousands of people save millions of dollars.

  • Session Name: Don’t Kill Your Golden Goose: Protect & Perpetuate Your Business
    Role:   Session Leader
Alain Parcan

Alain Parcan is the Director of Marketing and Member Education at Market Hardware. Working in the web marketing world for more than 11 years, he has an unbridled passion for educating business owners in this area. His web marketing workshops have helped hundreds of businesses transition from “old school” marketing strategies to modern-day digital marketing approaches.

  • Session Name: Build a Flow of Customers with These 3 Marketing Levers
    Role:   Session Leader
Mr. Aaron Salow

Aaron Salow is the CEO of XOi Technologies, a cloud-based mobile application that empowers field service contractors to virtually collaborate with an industry-leading online knowledge base and complete more service requests. He worked in his family’s factory as a teenager and college student and began his professional career in manufacturing and construction, where he learned the value of hard work and developed a lifelong respect for the skilled tradespeople in blue-collar industries who have kept this country running for more than 200 years. When Salow embarked on his entrepreneurial path, he made a commitment to help skilled workers and the companies they work for.

  • Session Name: Why You Can’t Get Your Techs to Embrace Technology
    Role:   Session Leader
Josh Smith

Josh Smith is the Vice President of Marketing for the Home Services division at Scorpion. He manages the development of the marketing team that handles all of the home service accounts across the organization. He works to continually provide the team with the industry knowledge, support and tools to ensure that home services professionals increase their revenue and grow their businesses. Out of the office, Smith is a father of three little munchkins and husband to a beautiful lady and loves to feed his creative side through film production, music, podcasting and even building up businesses!

  • Session Name: Closing the Loop: Move from CPL to CPA
    Role:   Session Leader
Mark Valentini

Mark Valentini is the Director of Legislative Affairs for PHCC—National Association. A seasoned professional with more than 20 years of experience on Capitol Hill and with several national trade associations, Valentini applies his expertise in public policy, workforce and training, and insurance and tax matters to advocate on behalf of all PHCC members.

  • Session Name: Legislative and Regulatory Landscape in a Time of Uncertainty
    Role:   Session Leader
Roger Wakefield

Roger Wakefield, LEED AP, is the chief executive officer of Texas Green Plumbing, LLC and founder of The Trade Talks. He is known as “The Expert Plumber” on YouTube and LinkedIn, is recognized as a local social media marketing expert, and has the nation’s fastest growing plumbing channel on YouTube (which is still considered small but grew from 361 subscribers to more than 20,000 in its first full year). On that platform, Wakefield has released three videos a week consistently for more than a year and a half. In 2019, Wakefield was asked by LinkedIn to be one of the first 12 people in the world to beta test LinkedIn Live. After starting a seven-figure-a-year plumbing company, Wakefield got tired of being ripped off by “OPM”-type marketing companies (Other People’s Money). To help residential service providers, he started learning social media and building a digital marketing company, which he still operates today.

  • Session Name: How to Increase Eyeballs and Attention Online From Seconds to Hours
    Role:   Session Leader
Chuck White

Charles “Chuck” R. White serves as Vice President of Regulatory Affairs for PHCC—National Association. White works closely with government regulatory bodies, such as the DOE, and serves on a number of councils and coalitions including NSPC, PERC, ABPA and IAPMO as a representative of PHCC’s contractors.

  • Session Name: Legislative and Regulatory Landscape in a Time of Uncertainty
    Role:   Session Leader