It’s All About Tangible Value

January 26, 2021
By Michael Copp, Executive Vice President

(Originally published January 2016; updated with new resources/links)

I have had an exciting couple of months getting my legs under me and learning what it means to be a PHCC team member. I appreciate the warm welcome I received as I embarked on my “listening tour” these past few weeks, and look forward to meeting many more folks over the next several months.

Like most of the associations I have worked with, one question that I continue to hear is, “What is the value of PHCC?” PHCC National defines “value” in terms of:

  • connecting people to intelligence and resources;
  • advocating on behalf of the industry;
  • educating the next generation of members and providing continued education for the experienced;
  • partnering with industry leaders to support the PHCC mission; and
  • protecting public health and safety and the environment.

I think that in the minds of our members, this is “perceived” rather than “tangible” value because the aforementioned descriptions may not resonate with members who do not access PHCC resources on a regular basis—if at all. So, our job is to not only to communicate what we collectively offer, but also show our members (and prospective members) how to access and use the resources to help address their specific professional and business needs. Below is a partial list of specific resources that I think illustrate the “tangible” value of PHCC membership. For more information, visit www.phccweb.org/membership.

Mahatma Gandhi once remarked that “Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.”  The tangible “value” from all levels of the PHCC Federation directly contributes to our members’ “destiny” of prosperity and positive stewardship of the p-h-c industry—assuming members access those resources.

The PHCC benefits help members operate businesses in the current environment—with an eye to the future. PHCC is constantly looking ahead and connecting people to intelligence so that members can better make business decisions about diversification or consolidation, training and development, employee benefits, marketing and promotion, use of technology, etc.

I Need To... Find it Here…
Address COVID-19 challenges. phccweb.org/preparedness
Attract, hire and retain skilled workers. phccweb.org/workforce
phccweb.org/careercenter
phccareers.com
Improve my business management knowledge and skills. phccweb.org/webinars
phccweb.org/connect
Learn more about specific government affairs and legislative efforts. phccweb.org/government
Advance my professional development. phccweb.org/education
Grow and increase my service and repair business. phccweb.org/qsc
Find national and local events that cater to my business. phccweb.org/events
Get help for a new construction contractor of my size. phccweb.org/cca
Get help for union contractors like me. phccweb.org/uac
Find HVAC resources. phccweb.org/hvac
Access plumbing resources. phccweb.org/plumbing
Find technology resources. phccweb.org/technology

We must continuously listen to the “voice” of our members and constituents to innovate and enhance products and services that are of the greatest “tangible” value to our members, sponsors, students and precious industry partners.  To that end, I look forward to sharing and implementing the PHCC—National Association’s objectives for the next several years that will require us to influence, facilitate, educate, and advocate—all with the sole destiny of helping all stakeholders within the PHCC Federation thrive.

If you’d like to learn more about PHCC, please email us at membership@naphcc.org or call (800)533-7694.

 

This is an updated version of an article that originally appeared in January 2016.

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