Company Culture is the Difference Maker

January 20, 2021
By Beth Dobkin

In the workplace, attitudes are infectious. Confusion, negativity, apathy and disengagement may not be verbally communicated but you should recognize that your employees are the first to consume your message. Consequently, your brand may suffer externally. If you don’t use culture to coach your people, it will use you!

The success of a company is defined by the employees, which is why organizational culture is so important. Organizational culture is a system of shared values, beliefs and assumptions that govern people. When aligned, these shared values inspire the team to meet company objectives and feel purposeful. It also heightens employer and peer trust and instills a feeling of openness to change.

Think about what your business would look like if your culture were all about “what I can give” rather than “what’s in it for me?” If everyone focused on creating value for someone else the positive effect on performance, engagement, customer loyalty, employee retention, value and competitive advantage could be overwhelming!

To create this type of culture, there are four communication focal points:

  1. Clarity gives employees the opportunity to support, engage, question, understand and (in the most engaged cultures) have a voice in where the company is going, why it is going there and how it is going to get there.
  2. Transparency allows employees to see, hear and feel progress as well as share in the success.
  3. Measurement gives meaning to progress.
  4. Accountability encourages employees to perform at their best and allows them to see how their efforts contribute to the overall goals.

Honest communication harvests a culture of employee engagement and loyalty. The right culture encourages people to engage and be empowered to make a difference.



Director of Coaching Services
, Quality Service Contractors
Beth Dobkin is the Director of Coaching Services for Quality Service Contractors (QSC). QSC is a professional network exclusively for members of the Plumbing-Heating-Cooling Contractors—National Association (PHCC). QSC provides specialized business management resources, services and training for plumbing and HVACR service and repair contractors.

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