Close More Sales!
August 13, 2007
By Adams Hudson
Each of the $4,000/day sales consultants I know agrees that “Questions are the Link to closing sales”. So they consistently train salespeople to ask better questions to get more sales. If you’ll “program” yourself to remember and use these, your closing ratio will increase.
“Are you more concerned with the price… or with the cost?” This single question has the power to stop a price-shopping prospect, allowing you to restate value.
“If I can show you a way to own this new one for less than you’re spending on your old one, would you be interested?” This question virtually forces a “yes”, which opens the door for more... and often a closed sale.
“If I can do this job for that price, when would you want us to start?” This question is when you want to end the customer’s “price-nibbling” and close the sale.
“What if I told you that you were already paying for a new system?” Often customers don’t realize the “carrying” and maintenance costs with an old product or system. This completely turns them into a “tell me more” mode, which “oils” the closing.
All of these and many more ways to present better, negotiate better, close sales and outsell most anyone is in our free booklet, “How To Double Your Sales in 90 Days”. Call, fax or email for a copy - or click here to read the report online.
Adams Hudson is president of Hudson, Ink “Creative Marketing that Works.” His company creates a full line of marketing tools for contractors including Customer Retention newsletters, Yellow Page ads, “turn-key” Marketing PowerPacks and custom copywriting. You can get a free subscription to his “Sales & Marketing Insider” by faxing your letterhead to 334-262-1115 with the request. Also check out www.hudsonink.com on the web for free marketing tips or call 1-800-489-9099 for more info.
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