Keeping My Ear to the Ground
March 8, 2016
By Charles “Chip” E. Greene, PHCC President
I’ve traveled around to several states over the last year while serving as a PHCC officer. I enjoy interacting with members while at various functions and learning what is going on in their businesses, what their challenges are, and what value they are getting – or not getting – from the PHCC membership.
A constant theme is how to keep up with all of the communication that comes our way. With the email technology we have today, it seems that managing our communication should be easy to handle, right? However, between clients who use email to communicate with us on business matters, as well as the various companies that are promoting their products via email, we are bombarded with electronic communication daily. (I personally receive between 50 and 75 emails on the average daily.) At the same time, we are faced with meeting the many deadlines associated with our types of businesses – bids due, proposals submitted, material purchases needed for our technicians to have stuff to work with, etc. It is definitely overwhelming.
With all these demands on our time, trying to carve out 15 to 30 minutes one day a week to read the PHCC Online or to take an hour every two weeks to participate in a webinar seems impossible at times. However, I encourage everyone to take the time to read the communications that comes from PHCC and to participate in PHCC programs. The information you’ll learn and the resources you’ll discover could at any time provide you with the one thing that gives you an advantage over the competition.
Try this to help manage the information coming from PHCC—National Association: Add a rule to your inbox email that designates PHCC mail to go into a specific folder. Then add a reminder on your calendar at the end of the day or once a week to read what is new in the folder. There is a lot of good, current information in the PHCC Online newsletter; if you don’t read it, it kind of goes back to the old saying “you don’t know what you don’t know.”
Besides the information that comes directly from PHCC—National Association staff, you also have 12 zone directors who are informational resources – your contractor Board of Directors representatives from all areas of the country who meet in person three times a year. Take a couple of minutes to read the regular summaries from these board members. You can learn what is going on in other parts of the country, as well as what projects the association is working on. These updates from your zone director may appear in your state and/or local publications.
For those in PHCC leadership positions, I would encourage you to read EVP Michael Copp’s Team Brief sent out monthly. Michael uses this to give us an overview of what is happening with PHCC and the industry as a whole. The topics cover ideas that provide “food for thought” from the 10,000-foot perspective on issues.
Lastly, please know that you may contact any officer, zone director, or staff member if you want to know about something or have an idea about an issue that we may be working on. The Who’s Who Directory that PHCC members receive at the first of the year has all this information in it, or email email@example.com to get a conversation started.
Communication is a two-way street. National and your state and local chapter can generate newsletters and provide them to the members. But unless you take the time to read them, we are not communicating.
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