Making a Plan for the Future
Feb. 2, 2016
As plumbing, heating and cooling professionals, PHCC believes its members should be so relevant that their clients and the public identify them as the contractors of choice. During a Jan. 30 strategic planning session, the PHCC—National Association Board of Directors established new member-focused goals to help the association achieve its revised vision.
| PHCC President Chip Greene sets the stage
for strategic planning session.
At the session in Savannah, Georgia, the board brainstormed ideas of where it would like the association to be in five years. PHCC President Charles “Chip” E. Greene, Greene & Associates, Macon, Georgia, summed up the process: “With the association and economy on an upswing, it is perfect timing to talk strategically about transformational changes we can implement that will not only improve the association, but the industry, as well.”
The board came up with several primary focus areas for the association that address membership growth, workforce development, public awareness, HVAC programs and partnerships, and alternative sources of revenue. The specific action items in each of those areas will be incorporated in a 2016-2021 PHCC Strategic Plan that will be reviewed at the May 17 board meeting in Arlington, Virginia.
These new initiatives are in addition to several key functional areas that will continue to make an impact, including legislative and regulatory advocacy.
| PHCC EVP Michael Copp and Zone 2 Director
Joel Long exchange ideas.
The strategic planning session preceded the Jan. 31 board meeting, which was attended by all PHCC Zone Directors and representatives of PHCC groups. During that meeting, the board heard reports from the PHCC zones and staff, reviewed committee updates and took action on several important steps to move the association forward. Topics discussed included workforce development, new member benefits, licensing issues, member feedback initiatives, and increased collaboration both within the Federation and the industry.
“Recurring themes throughout the two-day meeting included providing member value, keeping up with technology and identifying ways to collaborate throughout the association and with the industry,” Greene stated. “With all of this valuable input, we’ll be able to finalize a plan that will take us in new directions and position PHCC for the future.”