Highlights of “Future of the Associations”
Leadership succession (and membership growth) challenges exist for our members and for our own associations. Jeff De Cagna FASAE, Principled Innovation LLC, John H. Graham IV FASAE, CAE, President & CEO ASAE, Rick Church, Head Coach, CM Services and Seth Kahn Executive Strategy and Innovation Specialist hosted a webinar titled “Future of Associations.” They shared the following ideas that I thought may be helpful to you:
- Global role of USA has changed. The U.S. is becoming a collaborator amongst other global leaders
- 2 billion jobs will be lost globally by 2020 due to technology implementation. Some jobs will be replaced, but not all.
- Shift to cloud computing, smart phones, tablets, sensors in clothing, etc....
- Tablet sales outselling PCs. 40% of workforce will not be in the office, which has created what has been coined, “The gig economy” with the younger generation being more comfortable with mobile technology and collaboration
- Members no longer “need” associations to connect to each other. This is a fundamental shift.
- Greatest challenge to associations is company startups; technology creates means to provide content for free. Example www.doximity.com
- Need to provide revenue through value creation.
- Associations can aggregate, differentiate and deliver customized content effectively to each member
- Need to connect members to each other and hence, bring greater value to members through collaboration, sharing of best practices, mentoring and interactive education.
- Making careers later in life. May have 3-4 jobs before they figure out what they want to do. Hence, they may join associations later in life.
- Most ‘stressed’ generation ever. Cannot find jobs and living at home.
- Some are living lives that are not as successful as their parents. They are looking for support; opportunity for associations to fill that gap.
- Younger members are 'just-in-time volunteering'. Jumping in and out of specific volunteer opportunities to address specific issues or opportunities. They think in “quarters” and not in “years”.
- Need to look at governance structure for potential obstructions to innovative.
- Associations: Platform for collaboration.
The speakers ended with the following concluding thoughts:
- If associations are serious about growth, then associations cannot play it safe. Must be innovative and agile.
- More associations are being run more like for-profit business. If they are not, they should be.
- Association advantage- care about members and stakeholders. Seek long-term relationships with its constituents. Less about personal loyalty and more about creating value.
- Core asset: your brain and people.
- Entrepreneurship - anticipate what your members want before they know what they want.
- Anti-trust: Technology outpacing policy. Need to do due diligence. Example: Apple vs Samsung legal case.
- Avoid consensus of the uninformed. Look at decision-making process at board level.
- Build trust through thoughtful debate, collaboration and transparency.
- Keeping My Ear to the Ground
- International Emerging Technology Symposium Focuses on Water and Energy Conservation, Healthy Piping Systems and Clean Water
- PHCC Chapter Leadership Webinar Membership Development Best Practices
- PHCC Chapter Leadership Webinar Fiduciary Responsibilities and Financial Resources