Greetings from New PHCC—National Association EVP Michael Copp
October 7, 2015
Dear PHCC Members,
I am honored to join you and this esteemed organization and build upon the great success that you and PHCC predecessors have achieved dating back to 1883. I am impressed with the tireless efforts all parts of PHCC—national, state and local—undertake each year to continuously increase the level of professionalism within our industry and protect the health and safety of the nation and the environment.
My first official day on the job at the PHCC headquarters in Falls Church, Va., was Monday, Oct. 5. The week prior, I was introduced to PHCC members during CONNECT 2015 in Hollywood, Florida. During all of the meetings and activities, I was struck by how passionate PHCC members are about what they do and their contributions to the industry—and rightfully so. I experienced this kind of culture during my years with the National Association of Home Builders and the American Institute of Architects, and I am glad to be back with such a dynamic and dedicated group.
As I have told those I’ve met so far, I will be in “active” listening mode over the next few months as I get to know more about the culture of the organization and we begin setting the course for the next five years. I look forward to meeting the PHCC members across North America and learning more about what they are experiencing in their everyday lives. In the meantime, I thought it may be helpful to share some of my initial reactions based on what I’ve seen work successfully in my diverse career.
Having managed my own small business after my military service and led most business units within for-profit and not-for-profit organizations, I believe that sustainable team success is achieved through constructive collaboration. I will leverage this sensibility to facilitate strategic parity between all PHCC-related groups who focus on enabling your business to thrive.
Our challenge is to continuously deliver value as defined by you—value for which you renew you membership and tout as you help recruit new members and hence, expand PHCC's reach across our industry. Driven by your constant feedback, we must:
- Nurture longstanding relationships built upon trust and cooperation that continuously preserve and protect our industry. This must be done through a boots-on-the-ground strategy that requires that we stand in front of someone, shake their hand, and listen;
- Crowdsource "just-in-time" ideas for education, advocacy, and content development, and not simply rely on ideas shared within feel-good satisfaction surveys—which I think are passive measures of success. You (and future members) define best what you need to immediately solve specific business challenges;
- Address our challenges and opportunities in a unified manner. For example, the best way for us to tackle the workforce development issue is for everyone—members, chapters and industry partners—to work together to share and create solutions.
- Recognize that many of the issues, concerns and industry opportunities are "local.” Therefore, we must appropriately position our local and state associations as "top of mind" resources for advocacy, education, recognition and networking;
- Cultivate sources of non-dues revenue that underwrites valuable benefits this organization provides; and
- Support grassroots advocacy to defend the industry against regulations and legislation that adds costs to doing business and makes it more difficult for you to compete.
Ultimately, the PHCC Federation's success is mutually dependent upon the success achieved by each stakeholder within it. As President Chip Greene’s theme for the year states, we are focused on “Serving Our Customers.”
I deeply appreciate the support I have received from outgoing EVP Gerry Kennedy, the national PHCC team and the warm wishes offered by several state and local PHCC leaders. I look forward to meeting all of you, too. In the meantime, if you have a thought you’d like to share, email me at email@example.com.