Crisis Communications Tips
Three Key Things not to do in a Media Interview:
Lie, Go Off the Record and Say “No Comment”
As a business owner, it’s more than likely that you’ll experience a crisis of some sort—that’s why it’s so important to be prepared, gain control and communicate effectively if one happens. In the March 27 free member webinar, Anthony Huey with Reputation Management Associates helped contractors understand what they can do to protect the reputation and image of their business if a crisis strikes. Click here to listen to the webinar.
- Tips on how to prepare a crisis communications plan, including determining who should say what and when during a crisis.
- 10 keys to communicating during a crisis. Learn why it’s never OK to say no comment, go off the record and lie (of course) during a news interview.
- Five guidelines to surviving a news interview, including why it’s important to stay in control, keep it brief and get to the positive as quickly as possible.