National Appliance Energy Conservation Act (NEACA)
What Should You Tell Your Customers?
These new efficiency standards are a prime opportunity for you to reach out to both existing and potential customers. The earlier, the better, as you’ll surface as a leader in the industry for being proactive on making them aware of these upcoming changes.
To help you with your marketing efforts, here are some sample Facebook and Twitter posts that you can customize for your company:
FACEBOOK POST #1
New water heater standards are a game-changer for our company … but what does that mean to our customers?
Did you know that the federal government is mandating new Energy Factor requirements for water heaters? And the effective date (April 16, 2015) is right around the corner! The good news for you – the homeowner – is that these new products will be more energy efficient, lowering your operating costs. It also means that the new “face” of water heaters (potentially larger size and more sophisticated design) may force a re-location in your home and/or an increase in installation costs.
Give us a call at <insert company contact info> or post a comment below. We’d be happy to meet with you and discuss the best options for your next water heater installation.
Big, mandatory changes in water heaters are almost here! What does that mean for you? http://bit.ly/1qlbLPN
FACEBOOK POST #2
Should you give installing new water heaters a go … or leave it to a pro?
We’ll be the first to admit that there are lots of opportunities (even in plumbing!) for homeowners to take on do-it-yourself projects. With new government-mandated efficiency standards for water heaters going into effect next April, however, the face of your next water heater could change substantially, making its design much more sophisticated, potentially integrating blowers, fans, condensers, and other new components.
This is one area where you need to leave it to the pros to ensure that your next water heater is installed safely and is maintained for maximum performance and efficiency. Do you really want to chance this important and potentially dangerous task to a non-professional? Give us a call at <insert company contact info> or post a comment below. We’d be happy to meet with you and discuss what this game-changer in plumbing means to you!
Should you give installing your next water heater a go, or leave it to a pro? Find out @XXXXXX http://bit.ly/1qlbLPN